About
For as long as I can remember, I have wanted to make a difference. I know, that’s the most cliché millennial thing you can say, but dang if it wasn’t true. I wanted to help people, support them and make a positive difference in the world around me.
Then, I learned about the power of storytelling. I would read all the time, from car rides to my sister’s ball games to under the covers late at night when I should have been asleep. The power of storytelling was there inside of me, and I realized that stories are what change hearts and minds. That’s how I could make a difference.
I pursued writing-based careers and learned that I could apply that knowledge to tell compelling brand stories and align myself with organizations that genuinely want to help improve people’s lives.
As a photographer, I can tell stories about my clients at important stages of their lives. As a marketer, I can help get brand stories out that highlight important issues and advocate for change. As a person, I can be a force of good through my own stories.
My story is this: I want to make a difference. So, let's do that together.
My Experience
Digital Marketing Specialist | NumFOCUS | Nov. 2023-Current
Job Functions
Develops digital media strategies to promote NumFOCUS's mission and vision.
Creates digital content, including websites, blogs, articles, prospectuses, case studies, graphics, etc.
Runs day-to-day social media activities and utilize SEO tools to increase engagement.
Creates visual content for promotional opportunities.
Works closely with our development team to increase donations through online marketing efforts.
Works closely with our events team to Increase attendance and sponsorship revenue for NumFOCUS events through digital marketing campaigns
Implements and optimizes email marketing campaigns.
Skills used: Marketing Strategy · Digital Strategy · Brand Management · Marketing Analytics
User Experience Specialist I | American National Insurance | Aug. 2021 – Oct. 2022
As a User Experience Specialist, I oversee the overall user experience design and research for the company’s online client account portal – known as the Client Site – and mobile app, AN Mobile. I also work as the product owner for both platforms, identifying and organizing user stories in an agile environment.
Job Functions
Conduct user research to determine potential new functionality/client frustrations
Act as product owner for online client account portal, Client Site, and mobile app, AN Mobile
Write user stories to define business requirements for development work
Develop low-fidelity wireframes to detail out overall user journey for functionality updates/new functionality
Collaborate with a team of developers to develop technical requirements for development builds
Collaborate with user interface designers to design high-fidelity mockups and prototypes to address user needs
Create and manage a refinement and sprint schedule for our development team in an agile workflow
Analyze feedback from users through online surveys to evaluate new functionality/functionality updates
Top Projects
Revamped the content strategy and content architecture for the company's virtual assistant, Annie, which we called Annie 3.0, to better understand why users interact with Annie, developing content models & applying a consistent voice and tone for Annie
Revamped the Connect a Policy experience for clients to be clearer on expectations when they connect existing insure policies to their online accounts
Identified gaps in communicating information around tax forms and added new communications to provide clarity on when tax forms are available online, leading to a 37-point increase in Net Promoter Score and a 23% decrease in negative comments around tax forms year-over-year
Currently leading a redesign of AN Mobile, working to create a new experience that aligns with modern design trends/user expectations and with the experience clients have on our Client Site
Skills used: User Experience Writing · UX Research · User Experience Design (UED)
Communications Specialist I | American National Insurance | Aug. 2018 – Aug. 2021
As the Communications Specialist I for the User Experience team, I worked on projects to enhance the client experience for American National. I wrote copy with a UX and UI focus for American National’s digital platforms, including social media, landing pages, mobile error messages and the company’s website redesign. Some of the specific projects I worked on were:
The redesign of the company website, AmericanNational.com, including:
Writing copy for various product and informational pages
Editing copy for consistency and grammar
Being the point person for copy QA on all pages
Developing the tone and voice of the site's digital brand guidelines
The redesign of Multiple-Line Agent Sites, including:
Creating the SEO strategy for the sites
Creating and maintaining the content strategy for the sites
Writing copy for UI elements in high-fidelity wireframes and mock-ups
Developing the tone and voice of the site's digital brand guidelines
Writing copy matrices for agents' bios to create local SEO-friendly variations
UX writing for the AN Mobile App, including:
Writing copy for promotional landing page
Writing user-friendly and helpful error messages
Writing copy about updates for the App Store and Google Play
Managing the company's corporate Facebook Page, including:
Developing and maintaining the content strategy for the page
Analytics reporting to track and measure key goals that impact the page and the overall digital strategy in relation to AmericanNational.com
Skills used: User Experience Writing · Copywriting · Content Strategy
Marketing Director | Marshfield Community Theatre | May 2017 – Current
As the Marketing Director for Marshfield Community Theatre, I helped develop the first communications team with the goal to increase brand awareness and promote the professional-grade shows the troupe produces.
As the Marketing Director, I oversee and develop MCT's:
Brand image and reputation
Communications from MCT — and it's committees/departments — to external audiences
Advertising
Public Relations
Content Strategy
Social Media Strategy
Direct and Print Marketing
Photography and Videography
This work is done completely pro bono. I've been with MCT since I was young, and am happy to help support my Theatre with Heart with the skills I have!
Skills used: Content Management · Marketing Strategy · Social Media Marketing · Brand Management · Fundraising
Marketing, Communications & PR Manager | Heart of America | Oct. 2022-Nov. 2023
As the Marketing, Communications & PR Manager for Heart of America, I develop organizational marketing, communications and PR strategies to support and preserve the HOA brand identity across all messaging, materials, and platforms.
Job Functions
Develops strategic communications plans and materialsS for a variety of projects and activities including newsletters, annual report, promotion of HOA projects, and fundraising initiatives
Maintains a content calendar for all content pieces
Delivers high quality, integrated communications to meet the department/project needs on a timely basis and on budget
Manages HOA website and content
Manage social media presence
Develops graphics and layouts for multimedia
Oversees media tracking, metrics, and outreach resources
Manages media and press release strategies and supports ongoing publicity efforts
Use tools to track and report on metrics and outcomes of a marketing, communications and PR activities
Skills used: Marketing Strategy · Digital Marketing · Public Relations · Marketing Analytics · Social Media Marketing
Digital Content Specialist | Evangel University | June 2017 – Aug. 2018
Working as the Digital Content Specialist, I had the opportunity to do a variety of tasks. I oversaw the production of the university's two alumni magazines, Vision and Rapport through curating and creating content, as well as revamping the overall design to appeal to their respective target audiences. I also curated and created content to broaden the university's online presence through social channels, featured news articles and online blog content. The social channels I managed included:
Evangel University (Official Page)
EU Admissions
EU Alumni
AGTS-Assemblies of God Theological Seminary
@EvangelUniv (Official account)
@EUAdmissions
@EUAlumni
@AGTS
@evangel_university (Official account)