About
For as long as I can remember, I have wanted to make a difference. I know, that’s the most cliché millennial thing you can say, but dang if it wasn’t true. I wanted to help people, support them and make a positive difference in the world around me.
Then, I learned about the power of storytelling. I would read all the time, from car rides to my sister’s ball games to under the covers late at night when I should have been asleep. The power of storytelling was there inside of me, and I realized that stories are what change hearts and minds. That’s how I could make a difference.
I pursued writing-based careers and learned that I could apply that knowledge to tell compelling brand stories and align myself with organizations that genuinely want to help improve people’s lives.
As a photographer, I can tell stories about my clients at important stages of their lives. As a marketer, I can help get brand stories out that highlight important issues and advocate for change. As a person, I can be a force of good through my own stories.
My story is this: I want to make a difference. So, let's do that together.
My Experience
Digital Marketing Specialist | NumFOCUS | Nov. 2023-Current
Manage the NumFOCUS Marketing/Communication Department.
Develop digital media strategies to promote NumFOCUS’s mission and vision.
Ensure a consistent brand voice and tone across platforms through content review and editing.
Monitor analytics to identify growth opportunities.
Create digital content, including websites, blogs, articles, case studies, graphics, and more.
Oversee social media activities and utilize SEO tools to increase engagement.
Collaborate with the development team to boost donations via online marketing.
Partner with the events team to enhance attendance and sponsorship revenue for events.
Implement and optimize email marketing campaigns.
Top Projects/Accomplishments:
Increased the NumFOCUS LinkedIn following by 112% and digital engagements (NumFOCUS & PyData) by 90% within one year.
Led the marketing and communication strategy for the 2024 End-of-Year fundraising campaign, “Open Code 4 Better Science,” achieving over $60,000 in donations (a ~40% increase from 2023). Key tasks included:
Establishing messaging, branding, and tone.
Setting the content calendar and managing a team of two marketers.
Writing the majority of marketing emails sent to subscribers.
Designing and distributing a media kit for stakeholders.
Monitoring analytics to adjust tactics.
Facilitating and editing interviews with project leaders for social media
Skills used: Marketing Strategy · Digital Strategy · Brand Management · Marketing Analytics
Marketing, Communications & PR Manager | Heart of America | Oct. 2022-Nov. 2023
Developed strategic communications plans and materials for a variety of projects and activities including newsletters, annual reports, promotions of HOA projects, and fundraising initiatives.
Delivered high quality, integrated communications to meet the department/project needs on a timely basis and on budget.
Managed the HOA website and social media presence.
Oversaw media tracking, metrics, and outreach resources.
Managed media and press release strategies and supports ongoing publicity efforts.
Used tools to track and report on metrics and outcomes of marketing, communications and PR activities.
Top Projects/Accomplishments:
Grew the organization’s digital following by 40% in one year
Oversaw the marketing and communications strategy for the 2023 Navjo Nation solar grid fundraiser to provide solar power to members of Navajo Nation to allow students to continue learning outside of school hours. My responsibilites included:
Creating the sponsorship one-pager that partnership directors used to secure over $25,000 in sponsorships
Creating all of the social media content for the fundraiser, including coordination with the organization’s Native American liaison to do live video updates
Write multiple press releases that were sent to both Arizona/Utah publications, as well as national publications, resulting in mentions across 10 publications
Managing the website with live updates from the Native American liaison
Skills used: Marketing Strategy · Digital Marketing · Public Relations · Marketing Analytics · Social Media Marketing
User Experience Specialist I | American National Insurance | Aug. 2021 – Oct. 2022
Conducted user research to address client frustrations and identify new functionality opportunities.
Acted as Product Owner for the Client Site and AN Mobile platforms.
Wrote user stories to define business requirements.
Developed low-fidelity wireframes for user journey mapping.
Collaborated with developers on technical requirements and UI designers on high-fidelity mockups.
Managed an agile workflow for the development team.
Analyzed survey feedback to evaluate the effectiveness of functionality updates.
Top Projects/Accomplishments:
Revamped the content strategy and content architecture for the company’s virtual assistant, Annie, which we called Annie 3.0, to better understand why users interact with Annie, developing content models & applying a consistent voice and tone for Annie
Revamped the Connect a Policy experience for clients to be clearer on expectations when they connect existing insure policies to their online accounts
Identified gaps in communicating information around tax forms and added new communications to provide clarity on when tax forms are available online, leading to a 37-point increase in Net Promoter Score and a 23% decrease in negative comments around tax forms year-over-year
Led the redesign of the AN Mobile app, working to create a new experience that aligns with modern design trends/user expectations and with the experience clients have on our Client Site
Skills used: User Experience Writing · UX Research · User Experience Design (UED)
Communications Specialist I | American National Insurance | Aug. 2018 – Aug. 2021
Wrote UX/UI-focused copy for digital platforms, including social media, websites, and mobile error messages.
Lead copywriting efforts for the redesign of AmericanNational.com and Multiple-Line Agent Sites.
Developed SEO strategies and content architecture for agent sites.
Managed corporate Facebook content strategy and analytics reporting.
Top Projects/Accomplishments:
Led the content strategy and content design for the redesign of AmericanNational.com, including writing copy for each page, editing copy for consistency and grammar, led the content QA phase, and developed the brand voice and tone for the site’s digital brand guidelines
Led the content strategy and design for the redesign of over 1,300 Multiple Line Agent Sites, including developing the SEO content strategy, writing copy for high-fidelity wireframes and mockups, and writing copy matrices for agent bios to create local SEO-friendly variations
Developed user-experience copy for the AN Mobile app, including the promotional landing page on AmericanNational.com, UI elements and error messages, and App Store and Google Play updates
Managed the company’s corporate Facebook page, including developing and maintaining the content strategy, and tracking meaningful analytics
Skills used: User Experience Writing · Copywriting · Content Strategy
Marketing Director | Marshfield Community Theatre | May 2017 – Current
As the Marketing Director for Marshfield Community Theatre, I helped develop the first communications team with the goal to increase brand awareness and promote the professional-grade shows the troupe produces.
As the Marketing Director, I oversee and develop MCT's:
Brand image and reputation
Communications from MCT — and it's committees/departments — to external audiences
Advertising
Public Relations
Content Strategy
Social Media Strategy
Direct and Print Marketing
Photography and Videography
This work is done completely pro bono. I've been with MCT since I was young, and am happy to help support my Theatre with Heart with the skills I have!
Skills used: Content Management · Marketing Strategy · Social Media Marketing · Brand Management · Fundraising
Digital Content Specialist | Evangel University | June 2017 – Aug. 2018
Working as the Digital Content Specialist, I had the opportunity to do a variety of tasks. I oversaw the production of the university’s two alumni magazines, Vision and Rapport through curating and creating content, as well as revamping the overall design to appeal to their respective target audiences. I also curated and created content to broaden the university’s online presence through 10 social channels, featured news articles and online blog content.