Research
Generational Use of A.I. Chatbots in Marketing Communication
Researching how people use A.I. chatbots
Generational Use of A.I. Chatbots in Marketing Communication is the proposal I used for my graduate studies program at Drury University, which aims to:
Define artificial intelligence based on existing academic literature
Identify existing academic literature on the use of A.I. chatbots for marketing communication uses
Identify the gap of understanding how generations interact with A.I. chatbots
Lay out a research methodology to address this gap in literature.
