Marketing
Drury University’s Master in Business Administration Campaign
Inclusive business education
This integrated marketing communication plan is designed to increase the number of full-fee-paying students enrolled in the MBA program at Drury’s graduate school. Developed with my partner, Lexi, this campaign breaks down how to efficiently promote the program and encourage applications along the entire marketing funnel, including:
Defining the industry
An analysis of target markets & the competition
The budget breakdown
The creative brief
The communication mix, implementation and evaluation
